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Recommended Lead Sources and Systems for Growing Real Estate Agents
As your real estate business grows, it’s essential to diversify your lead generation tactics based on your capacity, budget, and target market. Below are the recommended lead sources to consider at various growth stages:
SellerLeadsThatWork.com: Fello is a real estate platform offering agents lead generation tools like instant home valuations and iBuyer options to attract and convert seller leads. By streamlining client engagement and transaction management, Fello helps agents grow their business and stay competitive. Get 20% off of Fello here: SellerLeadsThatWork.com
RealEstateCRMThatWorks: Sierra Interactive is a real estate technology company that offers an integrated platform combining a powerful CRM, IDX-enabled websites, and ad management services to help agents and brokers capture, convert, and close more leads. Their solutions are designed to enhance lead management, automate follow-ups, and boost online presence, enabling real estate professionals to efficiently grow their businesses. Get Sierra Interactive here: RealEstateCRMThatWorks.com
TopRealEstateSystems.com: Top Real Estate Systems specializes in optimizing and managing Google Business Profiles for real estate professionals, enhancing local SEO to attract more clients. Their services include weekly geotagged posts, review responses, and citation management, all aimed at improving online visibility and engagement. Get TRES here: TopRealEstateSystems.com
TheRealEstateLeads.com: zBuyer is a marketing platform designed for real estate professionals, delivering real-time leads of home buyers and sellers directly to users' email, mobile app, and CRM. The service allows customization of lead packages by count, type, and location, and provides access to prospecting data, enabling agents to efficiently discover and connect with potential clients. Get zBuyer here: TheRealEstateLeads.com
TheBestRealEstateLandingPages.com: Listings-to-Leads is a comprehensive real estate marketing platform that equips agents with tools for lead generation, listing promotion, and client engagement. Its features include automated social media advertising, customizable landing pages, and branded PDF guides, all designed to streamline marketing efforts and enhance lead conversion. Get Listings-to-Leads here: TheBestRealEstateLandingPages.com
RadioAndTelevisionExperts.com: Radio and Television Experts (RATE) is a marketing agency specializing in radio and television advertising for real estate professionals, aiming to enhance their brand recognition and business growth. Since 2004, RATE has collaborated with top agents across the U.S. and Canada, leveraging influential media personalities and strategic placements to help clients achieve significant increases in listings and sales. Learn more here: RadioAndTelevisionExperts.com
Google PPC and The Lash Group Systems: The Lash Group uses a diverse lead system to provide agents with high-quality, pre-qualified leads, sourced from channels like Google PPC, organic SEO, radio, FSBO's, Expireds, traditional paid sources, and television advertising. This multi-channel approach helps agents connect with motivated buyers and sellers, maximizing conversion opportunities and supporting consistent sales growth. Learn more about The Lash Group systems and Google PPC by contacting Jason Here: Contact Jason
DialerForAgents.com: ProspectBoss is a lead generation and CRM platform tailored for real estate professionals to enhance their prospecting efforts. It offers advanced dialing systems, customizable lead lists, and real-time tracking to streamline client outreach. With its user-friendly interface and analytics, ProspectBoss helps agents connect with prospects efficiently and close more deals.
IncomeFromMailers.com: Thanks.io helps real estate agents grow their business by sending personalized, automated postcards and handwritten notes to leads, clients, and past customers. This keeps agents top-of-mind, strengthens relationships, and drives referrals without added manual effort. With targeted messaging and seamless integrations, agents can effectively nurture leads and re-engage past clients for a high ROI.
TVForAgents.Com: Agents use Vibe.co to create highly targeted OTT (Over-The-Top) video ads that reach potential buyers and sellers on streaming platforms like Hulu, Roku, and YouTube TV. This allows agents to showcase listings, promote their brand, and stay top-of-mind with local audiences in a cost-effective way. With precise targeting and measurable results, Vibe.co helps realtors maximize their ad spend and generate quality leads.
Zillow: Zillow will have about a 4% closing rate and they close quick. Very hot leads if worked right, however, they are VERY expensive. Make sure you are getting at least 5X ROI if you are running the leads. Avoid any Zip code that doesn't provide that.
Realtor.com: Realtor.com will close on average about 1%. The leads are sold to multiple agents so follow up is key. However, they can be cheaper than other lead sources. Realtor.com makes you sign a long contract and they will do everything they can to enforce it. Because of that, we don't recommend Realtor.com to every team or agent
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The Importance of Diversifying Real Estate Lead Sources
Diversifying lead sources in real estate is crucial for consistent growth and success. A well-rounded approach to lead generation not only helps real estate professionals avoid dependency on a single source but also enhances their adaptability in fluctuating markets, ultimately leading to a steady pipeline of potential clients. Below is a comprehensive guide on the importance of diversifying real estate lead sources, followed by recommended lead sources to explore at each stage of your business growth.
1. Mitigating Risk
Relying on a single lead source, such as referrals, can be risky due to fluctuating market conditions, changing algorithms, or even increased competition within that platform. If that primary source becomes less effective or prices increase, it can significantly impact your business. A diverse lead generation strategy spreads the risk and provides more stability, ensuring that if one source underperforms, others can compensate.
2. Increasing Lead Volume
Different lead sources reach various audiences. For example, Google PPC (pay-per-click) targets people actively searching for homes, while social media platforms reach users who may be passively interested in real estate. By tapping into multiple sources, real estate agents can reach a broader spectrum of potential clients, increasing the volume and variety of leads in their pipeline.
3. Improving Lead Quality
Not all leads are equal. Some sources may yield high-quality, transaction-ready leads, while others might generate lower-intent prospects requiring nurturing. By experimenting with diverse sources, agents can identify which platforms provide leads that align with their business model and goals. High-quality leads not only boost conversion rates but also reduce time spent on nurturing unqualified prospects.
4. Adapting to Market Changes
The real estate market is constantly evolving, influenced by economic conditions, interest rates, and consumer behavior. By utilizing various lead sources, real estate agents can adapt more easily to these shifts. For example, if social media trends change, an agent with a presence on Google PPC, organic SEO, or OTT (Over-the-Top) media can still maintain a strong lead flow.
5. Expanding Brand Visibility
Lead sources such as radio advertising, community events, and OTT campaigns don’t just generate leads—they build brand awareness and credibility within a community. A multi-channel approach can position agents as market leaders, making them the go-to choice when clients decide to buy or sell a property. This visibility can create a lasting impression, leading to more inbound referrals.
6. Optimizing Return on Investment (ROI)
Different lead sources come with varying costs and conversion rates. By tracking and analyzing each source’s performance, agents can optimize their marketing budget by investing in the most cost-effective sources. A balanced approach allows agents to adjust their spending based on seasonality, lead volume needs, and other business factors, leading to a more sustainable long-term ROI.
